Litter Quitter is a Keep Brevard Beautiful program — backed by support from Brevard Zoo and the local Cocoa Beach and Sebastian Inlet chapters of the Surfrider Foundation — that uses partnerships with local businesses as a means of reducing common sources of litter, like single-use plastics, plastic bags and polystyrene (Styrofoam).
In some cities, up to 49 percent of litter results from to-go food service items, and single-use plastics and polystyrene can linger in the environment for thousands or even millions of years, representing a huge challenge for our community. Litter Quitter therefore aims to reduce the amount of litter entering our economically and ecologically valuable waterways and natural spaces by recruiting local restaurants and businesses to serve as litter-reduction trendsetters.
Our trained public outreach volunteers are out hitting the streets in hopes of convincing their favorite local restaurants to make one small, cost-effective business practice change to reduce litter, such as instituting and “ask-first” straw policy, starting a recycling program for soda cans, or switching from Styrofoam to biodegradable recycled paper cups. In exchange, businesses receive free marketing promotion, discounts on sustainable products, and networking/education opportunities.