FLORIDA TODAY Reports on Keep America Beautiful Study
May 26, 2026 – Recently, Keep America Beautiful (KAB) released its new 2026 National Litter Study, revealing that litter across America’s roadways and waterways has declined 34% since 2020, with every American’s share of litter along roadways and waterways falling from 152 pieces to 96. While this progress is real and measurable, 35 billion pieces of litter remain, some types are increasing and litter is still an everyday reality for most Americans. The landmark study provides both a progress report and a roadmap for where urgent action is still needed as the country approaches its 250th birthday.
“While we are very excited and encouraged by the Keep America Beautiful Litter Study conclusions, KBB (Keep Brevard Beautiful) can’t compare national trends against Brevard County due to the way the study was conducted and how that varies from the way we report our local outcomes,” Deb Harmon, KBB’s interim executive director, explained to FLORIDA TODAY via email.
415 tons of litter and debris from along roadways, shorelines and beaches was collected by KBB staff and volunteers in 2025, up from 395 tons in 2024, a 5% increase. This shows the power of volunteer effort.
“The difference in these numbers does not necessarily mean a growing litter problem in our county, though we do believe that growth in both tourism and population does affect the volume of litter and debris KBB collects, particularly along the causeways,” she said. “Our organization is doing more, so the volume collected is higher.”

The national study, which updates the groundbreaking Keep America Beautiful 2020 National Litter Study, is the most extensive research conducted in U.S. history to estimate the scope, scale, causes and impacts of litter. The findings reveal that declines are being driven by a combination of factors: education that shapes behavior, strong local programs and enforcement, better infrastructure and access to waste systems and increased public engagement from businesses, organizations, governments and individuals. Roadway litter declined 22% (from 23.7 billion to 18.4 billion pieces), while waterway litter fell 45% (from 25.9 billion to 14.2 billion pieces).
“This study proves what we’ve always believed: litter is solvable when people, systems and partners work together,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “The declines show us what’s possible when communities act with urgency and commitment. But our work is far from done. With 35 billion pieces of litter still out there and new types emerging, we must scale what’s working, close the remaining gaps in infrastructure and access and continue building on this momentum.”
Stepped-up public education by KBB and other local groups also is paying off, Harmon told FLORIDA TODAY.

Harmon said tire and vehicle debris is up 36% in Brevard and that “very small litter” makes up 85% of local litter, mostly concentrated in sensitive areas, such as along the Indian River Lagoon’s causeways.
One causeway cleanup along State Road 528 in February yielded 2,420 pounds of litter and debris in a single morning. At another event along the Pineda Causeway that same month, Harmon said teams collected two dump trailers worth of litter and bulk debris that included a grill, metal shelving, vehicle and boat parts, lumber, broken recreational and household furniture, and wooden pallets.
“We continue to see regular dumping and inappropriate disposal of large furniture, mattresses and household belongings in lots of places around the county, and we have been searching for solutions with our various partners.”
The national study also reveals how litter reflects the changing rhythms of American life. Cardboard litter is up 50% as online shopping reshapes consumer habits. PPE litter – masks and gloves that surged during the pandemic – is down 76%, while e-cigarette litter has spiked along vaping trends. Overall plastic litter is declining, though plastic water bottle litter rose 20%.
“Litter tells the story of how we live,” said David Scott, PhD, SVP of Research and Data at Keep America Beautiful. “Right now, it’s telling a story of progress – but it’s also showing us exactly where we need to focus next. Without sustained effort and smarter strategies, these gains could be reversed. We must continue to act with urgency, double down on what’s working and tackle the challenges that remain.”

The newest insight from the study is the density of litter along America’s coastal areas. Coastal litter, estimated nationally for the first time, is dramatically higher compared to roadway and waterway litter. Coastal zones contain 8-13 times more litter per mile than inland environments, highlighting the need for a tailored strategy to address this problem.
Key Findings from the Keep America Beautiful 2026 National Litter Study
• Every American’s share of the litter problem just dropped from 152 pieces to 96 – showing measurable progress but not mission accomplished.
• Overall litter declined 34% along U.S. roadways and waterways.
• Nearly 90% of Americans feel personal responsibility to reduce litter, and 93% agree it’s a shared community responsibility.
• Only 31% of Americans recall seeing litter-prevention messaging, revealing significant untapped potential for education and engagement.
• 92% of Americans agree that cleaning and greening America should be a priority as the country approaches its 250th birthday.
The release of the Keep America Beautiful 2026 National Litter Study comes as Keep America Beautiful continues its Greatest American Cleanup for America’s 250th – an ambitious nationwide movement to remove 25 billion pieces of litter and engage 25,000 communities in advance of the nation’s celebration on July 4, 2026. In the month of April, Keep America Beautiful affiliates hosted over 530 cleanups and beautification projects across the country in celebration of Earth Month.
The full Keep America Beautiful 2026 National Litter Study is available here. New Study Shows Litter Declining Across America – Down 34% Since 2020 – Keep America Beautiful
About Keep America Beautiful: Keep America Beautiful, is a leading nonprofit devoted to educating and inspiring people to clean, green and beautify their communities. Since 1953, KAB has grown into a dynamic movement powered by millions of volunteers, nearly 700local affiliates and a coast-to-coast network of civic leaders, companies and local governments.
Source: FLORIDA TODAY





